Tag Archives: internet bingo
Room For More Growth Say Bingo Industry Experts
According to some internet bingo industry insiders the internet bingo industry is leveling out after a period of rapid expansion. During the last few years the UK has seen a proliferation of new internet bingo websites but things seem to be slowing down somewhat. It would appear that the online bingo gold rush is over. For a while it was incredibly difficult to keep up with all the launches of new bingo sites but according to experts the industry is now leveling off. Competition for players is still keen and most bingo sites are offering players ever increasing bingo bonuses, higher jackpots, more bingo and side games and vastly improved technology. Some internet bingo experts believe 2010 will be the year when internet bingo comes of age complete with mergers, acquisitions and takeovers.
Some gambling giants have entered the internet bingo market. Las Vegas gambling giant Harrahs has launched a new bingo site and the venerable bookmaking firm of Ladbrokes has operated a top internet bingo website for years. Despite the entrance of gaming giants established smaller internet bingo operators are holding their own against the large operators. Bingo operators who take their players for granted do so at their own peril and smaller operators are responding to challenges by gambling giants with highly original marketing using social networking websites such as Twitter and Facebook. Many smaller operators have added more side games and it has been reported that online roulette is running a close second to bingo in popularity among female players.
Since the larger operators have bigger budgets they can easily offer huge jackpots and engage in massive marketing campaigns. Since younger players are more tech savvy online marketing campaigns have been very effective for smaller operators allowing them to remain competitive in a somewhat cutthroat business environment. Internet bingo websites that offer opportunities for social interaction between players have a high player retention rate.
Figures suggest that internet bingo will be a $2 billion dollar a year industry by 2012. Industry experts say that internet bingo revenues for 2010 could easily approach $1.2 billion dollars. The CEO of Virtue Fusion, a bingo software developer, Bob McCulloch believes that the internet bingo industry has a very bright future. McCulloch stated, “After the developments we have seen over the past few years, it is somewhat inevitable that industry commentators are questioning if the UK market has started to reach maturity. It might now be worth hundreds of millions of pounds but there is still room for growth for online bingo. There is certainly more scope for new licensees on the network, though it is likely this will be at the expense of some of the smaller and less creative operators” In other words, smaller operators must stay ahead of their more well heeled competitors of go under.
Mobile Bingo Popular With Pensioners
Since its beginnings in the 15th century bingo has evolved into the modern game and enjoys widespread popularity around the world. Bingo is a game of pure chance and no special skills are required to play this exciting game. The modern version of the game is a direct descendant of beano which was first played at a carnival near Atlanta Georgia around 1929. The internet has had a dramatic effect on the game and now millions around the world play online. Traditionally bingo has been looked at as the domain of older women but thanks to the introduction of internet bingo the demographics have changed. In the UK where bingo is especially popular recent developments such as the governments double taxation of bingo and strict national smoking bans have caused the demise of many high street bingo clubs across the UK.
Internet bingo has attracted a younger tech savvy group of bingo players but many older bingo players without computer skills have found themselves shut out of the exciting world of internet bingo. The relatively recent introduction of mobile bingo has enabled many older people to participate in online bingo games. Cell phones are ubiquitous and most older people are comfortable with mobile technology. A majority of the population uses mobile technology on a daily basis and since no special skills are required to use mobile technology older bingo players are back in business!
Cell phones and most mobile devices are much less expensive than computers and are also much simpler to operate. Most telecommunications companies offer internet access at cheaper rates than land based internet access rates. Since many pensioners are living on fixed incomes mobile bingo eliminates affordability issues for most pensioners. Mobile players can log on to the internet, access an internet bingo website and play away. Mobile bingo players can also access the same bingo bonuses and player perks offered by most internet bingo websites. Players can deposit finds into their mobile bingo accounts safely and securely.
In the UK internet and mobile bingo providers have gone all out to attract players. Most mobile providers will offer players a substantial bingo deposit bonus in addition to a bingo sign up bonus and free play options. Jackpots for internet and mobile bingo are usually much larger than those at land based bingo clubs. Many pensioners have already discovered the exciting world of mobile bingo without having to invest hundreds of pounds for computer equipment.